Meatball Sundae (Book)
Seth Godin
Release Date: February 2008
Format: Hardback Pages: 256
ISBN: 9780749928315
For companies and individuals looking to make sense of the myriad opportunities presented by the web and new marketing, Seth Godin's Meatball Sundae is your one-stop resource.As Godin sees it, 'meatballs' are the goods and services that we are familiar with - the high-quality, slightly boring product that's been turned out by successful organizations for generations. The 'topping' is new marketing - all that fancy, shiny stuff that marketers love and CEOs wish would shine on them.Meatballs have worked for a long time, and they will continue to work - just not as well. But you can't just put a topping on a meatball and expect success - instead, you might need a whole new type of sundae that puts your product in sync with the new marketing toppings... Seth Godin will help you create a sundae worth more than the gold plated spoon to eat it with.
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